Innovative Uses of Technology to Advance Health Preference Research
10:00AM EDT | 2:00PM UTC | 4:00PM CESTDescription
Brought to you by: ISPOR Health Preference Research Special Interest Group
September 20, 2023
Open to all ISPOR Members and Non-members
Title: Innovative Uses of Technology to Advance Health Preference Research
10:00AM EDT | 2:00PM UTC | 4:00PM CEST
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Stated preference surveys often involve communicating large volumes of complex and/or unfamiliar medical information to provide context for respondents. This webinar examines innovative uses of technology to advance discrete choice experiment (DCE) research
within health preference research. They will explore the different technologies that can be integrated into preference surveys illustrating how technology can better inform and potentially engage respondents.
Through an examination of published case studies, Dr. Vass and Dr. Seo will discuss 1) the range of methods available, (eg, pictures, videos, animations, and interactive games), 2) the practical aspects of integrating tools, (eg, costs, programming logistics),
and 3) evidence of the effectiveness of the technology, ie, including the actual impact on response rates, data quality, etc).
This will be followed by a presentation from Mr. Ludwig von Butler who will discuss how technology can be used to implement health preference research and to expand the use of mobile devices to broaden the reach of data collection. The presentation will
also discuss the issues that can arise with such uses of technology and how these could be combatted.
The session will finish with a moderated Q&A from the audience.
Learning Objectives
- Identify the different ways technology can be used to present complex information and better inform and engage online respondents.
- Learn how these different methods can impact response rates and data quality.
- Understand how technology can be used to adapt preference surveys to mobile devices.
Speakers:
Yuan Zhang, PhD, Assistant Professor, McMaster University, Burlington, ON, Canada
Caroline Vass, PhD, Research Economist, RTI, Manchester, England, UK
Jaein Seo, PharmD, MHS, Senior Research Associate, Evidera, Bethesda, MD, USA
Ludwig von Butler, MA, Director, SurveyEngine GmbH, Berlin, Germany
Ludwig von Butler, MA, Director, SurveyEngine GmbH, Berlin, Germany
Please note: On the day of the scheduled webinar, the
first 1000 registered participants will be accepted into the webinar. For those who are unable to attend, or would like to review the webinar at a later date, the
full-length webinar recording will be made available at the ISPOR Educational Webinar Series webpage approximately 2 days after the scheduled Webinar.
Reservations are on a first-come, first-served basis.