Tara Symonds is the Clinical Outcomes Assessment (COA) Strategic Lead & Chief Science Officer at Clinical Outcomes Solutions providing advice on COA strategy from development to dissemination. Tara has more than 20 years of experience in the development and implementation of COAs for use in clinical research. Her areas of interest and expertise are in qualitative research, ePRO/BYOD (Bring Your Own Device) and application of PRO measures in comparative effectiveness research by incorporation into electronic medical records and registries. Many of the questionnaires and screening tools she has worked on can be accessed at: www.pfizerpatientreportedoutcomes.com.  She has worked across numerous therapeutic areas and has extensive expertise in Sexual Health, Women’s Health, Pain, Respiratory, and Rare Diseases. She worked in industry for 16 years, her final assignment was to set-up and lead the PRO Center of Excellence at Pfizer. Tara has much experience in negotiating COA labelling at both FDA and EMA and in formulating best positioning of COA data for maximising reimbursement with EU and US payers. Tara has also previously worked in academia teaching undergraduate and postgraduate psychology. She has published more than 60 peer reviewed articles and is co-author of the following book:  Cappelleri et al (2014) Patient Reported Outcomes:  Measurement, Implementation and Interpretation, CRC Press. Tara is a Chartered Psychologist and holds a Doctorate in Health Psychology from the University of Huddersfield, UK.