Dr. Neil Hawkins is a Professor of Health Technology Assessment (HTA) at the University of Glasgow.  He was previously Vice President leading the global Health Economics practice at ICON PLC following its acquisition of Oxford Outcomes Ltd, where he served as a Member of the Board of Directors. Over the previous fifteen years, Neil has participated in methodological and applied research regarding the relative and cost-effectiveness of health technologies. In addition to participating individual evaluations, he has published articles discussing methods for network meta-analysis, cost-effectiveness modeling, value based pricing and the placebo effect. More recently, he has focused on the application of HTA “thinking” during the process of technology development and the development of conceptual models of value. He received Master’s Degrees in Health Economics (York) and Applied Statistics (Sheffield Hallam) and a BSc and PhD in Pharmacology (University of Bristol) and an MBA (University of Oxford).  He is also a Chartered Statistician with the Royal Statistical Society, UK. For more details please see: https://neilhawkins.wordpress.com/