Kirk Geale works as a Senior Project Leader at Quantify Research, with more than six years’ experience in health economics and outcomes research (HEOR) consultancy. Kirk holds a Bachelor of Commerce in Management Economics in Industry and Finance from Guelph University (Canada), an MSc in Economics from Lund University (Sweden), and is currently a PhD candidate in Medicine at Umeå University (Sweden). His expertise revolves around health economic modelling and observational data analysis, and the interactions between them. Kirk is interested in the analysis of longitudinal data and the associated methodology, using these to improve the validity of economic and medical research to benefit patients and society. His work spans several therapy areas including immunology, dermatology, gynecology, multiple sclerosis, musculoskeletal, and respiratory. He is active in both industry and academia.