Jonathan (Jon) Campbell, PhD, is an Associate Professor with tenure in the Department of Clinical Pharmacy at the University of Colorado Anschutz Medical Campus.  He recently took on the role as Director of the Center for Pharmaceutical Outcomes Research (CePOR).  Coming from a mathematics and biostatistics upbringing, Jon likes to work with numbers and solve problems.  His scholarship and teaching is in the field of pharmaceutical outcomes research and in particular, value assessment research applications, methods, and measurement.  Nearing Jon’s ten-year anniversary as a University of Colorado faculty member, he has led or coauthored over 90 peer-reviewed manuscripts.  He has active funding from federal and non-profit foundations in discovering the value of pharmaceuticals and other medical interventions.  One line of research collaboration is with the Institute for Clinical and Economic Review.  He recently established The University of Colorado Pharmaceutical Value (pValue) initiative with a Value Assessment Center of Excellence Award from the PhRMA Foundation.  The foundation grant was awarded to Jon, R. Brett McQueen, PhD, and Melanie Whittington, PhD and will be housed within CePOR with close collaborative ties to the Data Science to Patient Value initiative supported by the Dean’s Office of the University of Colorado School of Medicine.  The mission of pValue is to apply and test novel US healthcare value assessment methods to guide coverage and reimbursement decision making. Dr. Campbell is active in teaching in both the professional PharmD and Pharmaceutical Outcomes Research PhD programs.  He is the lead instructor in a PhD course titled, “Applied Cost-Effectiveness Analysis,” where each student conducts their own cost-effectiveness study.