Dorte Gyrd-Hansen is Director of the Danish Centre for Health Economics, DaCHE, and Professor of Health Economics at Department of Public Health, University of Southern Denmark, and at University of Tromsø. Her research interests lie in the intersection of health economics and behavioral economics, with a particular focus on citizens’ preferences for health gains, and patients’ and health professionals’ behavior. She uses register data, survey data an conducts experiments in order to improve our understanding of policy relevant behavioral mechanisms. She is president-elect of the European Health Economics Association, and has previously held professorships  at University of Queensland and Copenhagen Business School.