Benjamin M. Craig, PhD, is an Associate Professor of Economics at the University of South Florida. He received his MS in Economics at the University of Texas at Austin in 1999 and his PhD in Population Health from the University of Wisconsin in 2003. Trained as an econometrician, his research focuses on health preference research and the economics of cancer prevention, detection, and control. He is an active member of the International Society for Pharmacoeconomics and Outcomes Research (ISPOR), the International Society for Quality of Life Research (ISOQOL), the International Academy of Health Preference Research (IAHPR), and the EuroQol Group.