Health Preference Research

• To foster discussions about known and novel methods to obtain preference information and to analyze health-preference data in support of standards for the use of these methods
• To support early career researchers interested in the field of health preference research through involvement in the SIG activities
• To facilitate the dissemination of good practices for the methods used to collect and analyze health preferences in the HEOR community
• To identify and highlight ways in which preference evidence can support patient care and health policy and health economics and outcomes research

Scientifically rigorous evidence on priorities and preferences is important in promoting patient-centered drug development, facilitating patient-centered outcomes research (PCOR), informing regulatory benefit-risk analysis, and conducting robust health technology assessment (HTA). Health preference research focuses on the development of instruments and other mechanisms to measure preferences for aspects of health policies, medical products, and patient care. These aspects are systematically evaluated by relevant stakeholders to determine their relative importance. The resulting measures of relative importance offer a unique way to understand the value of health-related initiatives and products. The broad array of methods and the ability to modify them allows their use for any number of research questions.