From Price Determining Value to Value Determining Price:
It’s About Strategy at a System Level
June 25, 2021 - 11:00AM–12:00PM EDT
Program
Welcome
11:00 AM - 11:05 AM
Nancy S. Berg
Nancy S. Berg is chief executive officer (CEO) and executive director of ISPOR—The Professional Society for Health Economics and Outcomes Research
Discussion
11:05 AM - 12:00 PM
Host
John G. Singer
John Singer, the Executive Director of Blue Spoon Consulting, USA, will open and host a conversation on how to shape a Modern Strategy using systems thinking.
Speakers
Alexander Billioux, Vice President, Social Determinants of Health, United Healthcare Government Programs, USA, will share perspective on connecting the clinical setting with the community setting as space to lead healthcare’s next cycle of evolution.
Michele Markus, Head of Global Health Accounts and Worldwide Enterprise Lead at Omnicom Group, USA, will share perspective on commercial model innovation in the pharmaceutical industry.